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Seminar Logistics

Schedule: Day One: 8:00 a.m. until 5:00 p.m.
  Day two: 8:00 a.m. until 4:30 p.m.
  Unless another schedule has been established by your company.
Breaks: We break for ten minutes every hour.
Lunch from 12:00 noon until 1:00 p.m.
Dress: Business casual.
Bring: A receptive mind because you will be “living a metaphor”—a persuasive presentation.
You can also bring presentations and proposals for review and recommendations.
Facility: Refer to seminar Facility Needs page.

Seminar Agenda

The program starts by establishing what it takes and means to be persuasive and ends with delivery of student-prepared persuasive presentations.

Day One

8:00 Presentation analysis. Identifying the problems that must be solved.

  • Introduction, program overview and objectives.
  • Solicitation of specific presentation (and proposal) problems to which you want solutions.
  • Analyze the presentation function and appraise the impact of fundamental problems in presentations.

Effective visual aids

  • Examine design constraints due to audience limitations in acquiring and processing information.
  • Present factors which greatly impact audience’ comprehension.
  • Prove why the classical cue-note type “bullet charts” are poor tools.
  • Introduce and distribute the Presentation Aid Layout (PAL) frame.
  • (Exercise) Demonstrate how the PAL frame helps overcome all the typical problems found in presentation visuals.
  • Present factors and methods that greatly improve comprehension and recall for the audience.

Productive audience analysis

  • Analyze why some interview presentations are poor, others excellent, and still others superior.
  • Examine audience (selection committee) characteristics which influence acceptance of the presentation message.
  • Examine the role of the Thesis Title in winning audience understanding and acceptance.
  • Introduce the 5-W Format Filter—an audience analysis tool.
  • Demonstrate and practice how the 5-W Format Filter ensures the right emphasis and the right message for any given audience.
  • Learn to establish credibility that wins acceptance of your message.
  • Learn a most powerful persuasive tool, a tool that has great impact in overcoming obstacles to winning.

12:00 Lunch (Presentation by the Chef!)

1:00 Design the winning presentation

  • (Workshop) Apply the method to a sample presentation. Designate three-person teams. A step-by-step walk-through guides teams of participants in the creation of highly focused, persuasive presentations. Each team selects a topic from a menu and develops a five-minute presentation.

    Learn how to determine the winning criteria, how to prove you can deliver that which is of priority interest to the client, and how to develop effective graphics. Each team receives coaching in message development.

    5:00 End Day One: Homework assignment - just a little :)

Day Two

8:00 Expand the method for application to various formats and various lengths of presentations

  • Recognize that the basic structure forms the foundation for any length presentation.
  • Learn how to create an executive summary that is brief, strong, persuasively argue why they should select you, and how it forms the foundation for the proposal executive summary.
  • Learn how to expand the executive summary to 20 minutes, hours, days, weeks, or months—to any length presentation.
  • Learn how to deal with complex audiences who have diverse and conflicting interests.

Evaluate and refine the effective presentation

  • Introduce the storyboard concept—a time management tool.
  • (Workshop) Define and demonstrate the virtues of the story board device in presentation development and review.
  • Introduce the Protopresentation concept—testing the message efficacy.
  • (Workshop) Define and demonstrate the virtues of the protopresentation (as delivered from the storyboard) in securing data, approval, and timely input from executives and peers.
  • Seminar leader reviews storyboards, coaches each team in effective visual design, and audits protopresentations.

Recognize how presentations translate into reports and proposals

  • Apply the presentation message to persuasive writing.
  • Structure the persuasive proposal.
  • Learn how to overcome reader constraints.
  • Introduce a structure to assure that the persuasive message is read and understood.

12:00 Lunch

1:00 Deliver the effective presentation

  • Examine key aspects of presentation preparation.
  • Consider best techniques for delivery of the visuals.
  • (Workshop) Teams present their five-minute presentations.
  • (Exercises) Seminar delegates learn to appraise each performance using standardized appraisal forms.


  • Solicit delegates’ collective opinion confirming seminar’s solution to practical problems as posed on Day One.

4:30 End of two intensive days of presentation design and delivery.


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